In an age with so many dedicated dating platforms - from giants such as Tinder, Bumble, and Hinge to niche apps including Feeld (for the unconventional), Pure (for the noncommittal), and NUiT (for the astrologically inclined) - why mix Cupid's arrow with corporate updates? Any type of social media where you can see people's pictures can turn into a dating app. The ease and relative privacy of direct messaging help explain how some people are using LinkedIn for romance, but it doesn't explain why. 'The design of LinkedIn helps to maintain its focus on the professional, but any platform with a direct-messaging option is likely to also be used to pursue sex and dating,' he told me. The common thread for love-hijacked social-media sites is a single feature, Kidd said: DMs. Even fitness-tracking sites such as Strava are fair game.

'In the aughts, this happened with Friendster and then Myspace,' Kidd said, but has since spread to myriad platforms that are ostensibly romance-free. But that leaves the question: Is it a good idea to mix work and love? Looking for love on LinkedInĭustin Kidd, a professor of sociology at Temple University who researches social media and pop culture, said that dating via LinkedIn belonged to a long tradition of 'dating hacks' - using online tools designed for other purposes to snag a date. And as LinkedIn use has soared in the age of remote work, using the platform to find a date has gotten more popular. The company doesn't collect or release data on the matter, and its community-policies page prohibits using the platform for romantic advances, emphasizing: 'LinkedIn is a professional networking platform, not a dating site.' But plenty of posts and articles suggest many LinkedIn users have long used the site for romance. It's hard to estimate how many of LinkedIn's 1 billion reported members are using the site to find love. It was during that phase of the relationship that John posed a question on TikTok: 'Why is LinkedIn low-key a good dating app?' One conversation led to another until the two had spent 1 ½ months flirting over phone calls and text messages. 31, 2024įind more reports and blog posts related to internet and technology.While the other two failed to catch her interest, John sensed chemistry with the oil-industry man and decided to see where things would go. Q&A: How and why we’re changing the way we study tech adoption Jan.Americans’ Use of Mobile Technology and Home Broadband Jan.This fact sheet was compiled by Research Assistant Olivia Sidoti, with help from Research Analyst Risa Gelles-Watnick, Research Analyst Michelle Faverio, Digital Producer Sara Atske, Associate Information Graphics Designer Kaitlyn Radde and Temporary Researcher Eugenie Park.įollow these links for more in-depth analysis of the impact of social media on American life. Respondents who did not give an answer are not shown. Note: White, Black and Asian adults include those who report being only one race and are not Hispanic. * Estimates for Asian adults are representative of English speakers only. Note: Respondents who did not give an answer are not shown. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, LinkedIn, Twitter (X) and BeReal. YouTube and Facebook are the most-widely used online platforms. Which social media platforms are most common? Here are the questions used for this analysis, along with responses, and its methodology.Ī note on terminology: Our May-September 2023 survey was already in the field when Twitter changed its name to “X.” The terms Twitter and X are both used in this report to refer to the same platform. For more on this mode shift, read our Q&A. Polls from 2000 to 2021 were conducted via phone. adult population by gender, race and ethnicity, education and other categories. The survey is weighted to be representative of the U.S. Ipsos conducted this National Public Opinion Reference Survey (NPORS) for the Center using address-based sampling and a multimode protocol that included both web and mail. To better understand Americans’ social media use, Pew Research Center surveyed 5,733 U.S.

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